The Association of British Bookmakers (ABB), the trade organisation for the UK’s high street betting shops, today announced that Malcolm George has been appointed as Chief Executive Officer (CEO) of the Association. Malcolm is an experienced communications and government relations professional with over 20 years’ experience working with some of the largest global companies. Most recently Malcolm was Head of EMEA and SE Asia Government Relations for global IT company, Dell Inc. Previous roles include leading EMEA Government Relations for Hewlett Packard Inc. and Electronic Data Systems.
Commenting on his appointment, ABB Chairman Paul Darling QC, said: “I am delighted that Malcolm will be joining the ABB at this important time and I look forward to working with him to secure a stable and proportionate regulatory environment for our members. Malcolm is a proven leader and brings a depth of knowledge and experience that will significantly bolster the effectiveness of the ABB.
The Chairman also took time to praise the contribution that Interim Chief Executive, Martin Cruddace, had made to the ABB, stating: ”Martin stepped into the role of Interim Chief Executive at short notice and has provided strong leadership and support for the ABB throughout his time in the role. Martin’s knowledge of the betting industry and experience across the gambling sector has helped ensure that the ABB has remained a highly effective organisation, during our search for a new, full-time CEO.”
Highlighting his enthusiasm for his new role, Malcolm George said:“The ABB provides the best forum to bring together the views of both large and small high street betting shop owners. Throughout my discussions with the ABB I have been struck by the members’ commitment to responsible gambling and their wish to see evidence-based regulatory and tax regimes that allow them to serve effectively their millions of customers. I hope to bring to this role a drive and commitment that will help secure the future of high street betting offices across the country and the tens of thousands of people who work in them.”